OutPerform Ltd Privacy

 Privacy & Cookie Policy

Last Updated: Nov 2025

This Privacy & Cookie Policy explains how OutPerform Ltd, a company registered in England and Wales under company number 15277628, with its registered office at: 85 Great Portland Street, First Floor, London, W1W 7LT, UK (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website www.matthewismith.com (the “Website”) and our Services.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and any other applicable data protection laws.

1. Data We Collect

We may collect the following categories of personal data:

• Contact details: name, email address, billing information.

• Account details: login credentials.

• Transaction data: records of purchases and payments.

• Assessment and training data: questionnaire responses, assessment results, training goals, training history, and related information (which may include health data).

• Course usage data: progress, activity, and interaction with Services.

• Communication data: emails, messages, and feedback provided during coaching.

2. Special Category Data

Some Services involve you providing information relating to your health, flexibility, injuries, or training background. This constitutes special category data under UK GDPR.

By submitting this data, you consent to our processing it solely for the purpose of delivering and personalising your training and coaching programme.

3. Legal Bases for Processing

We rely on the following legal bases under UK GDPR:

• Contract – processing necessary to deliver Services you purchase.

• Consent – where you provide health data, or agree to receive marketing.

• Legitimate interests – analysing anonymised data to improve our Services.

• Legal obligation – retaining transaction data for tax and accounting purposes.

4. How We Use Your Data

We may use your personal data for the following purposes:

• To deliver, administer, and personalise our Services.

• To process payments and provide invoices.

• To respond to enquiries and provide customer support.

• To send transactional and marketing communications (with your consent where required).

• To analyse usage, improve our Website, and develop our Services.

• To conduct research and analysis: anonymised and aggregated assessment and training data may be retained and used indefinitely to improve our coaching methods and develop new programmes. Such data cannot be used to identify you personally.

5. Data Sharing

We may share your data with trusted third parties, including:

• Service providers: Kajabi, Jotform, Slack/PTDistinction, Stripe, PayPal, OpenAI, n8n, Railway.

• Analytics & marketing tools: Google Analytics, Meta Pixel.

• Professional advisers: accountants, auditors, legal advisers.

• Affiliates: where you purchase via an affiliate link, relevant transaction data will be shared for commission purposes.

We do not sell personal data to third parties.

6. Data Storage & Transfers

Personal data may be stored on Kajabi, Jotform, Google Drive, Railway and our Synology NAS.

Where data is transferred outside the UK or EEA (for example, by Kajabi or Slack), such transfers will be protected through appropriate safeguards, including Standard Contractual Clauses.

7. Cookies & Tracking

Our Website uses cookies and tracking technologies, including Google Analytics and Meta Pixel. These tools help us analyse website traffic, improve user experience, and deliver relevant advertising.

When you first visit our Website, you will be asked to consent to the use of cookies. You may disable cookies in your browser settings, although this may affect functionality.

8. Your Rights

Under UK GDPR, you have the following rights:

• To access a copy of the personal data we hold about you.

• To request correction of inaccurate or incomplete data.

• To request deletion of your personal data.

• To restrict or object to the processing of your data.

• To request transfer of your data to another provider (data portability).

• To withdraw consent to marketing communications at any time.

Requests may be submitted to [email protected].

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk).

9. Data Retention

We retain data only for as long as necessary:

• Account and course access data: for the duration of your active account.

• Billing and transaction records: 7 years (legal requirement).

• Coaching data: up to 3 years following completion of the programme, unless you request earlier deletion.

• Anonymised assessment and training data: may be retained indefinitely for research and analysis, as it cannot identify you personally.

10. Children’s Privacy

Our Services are intended for individuals aged 18 and over. Persons under 18 may only use the Services with parental or guardian supervision, and consent to data processing must be provided by the parent/guardian.

11. Security

We implement appropriate technical and organisational measures to safeguard your personal data against unauthorised access, loss, or misuse.

12. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Any updates will be published on this page with a revised “Last Updated” date.

13. Contact

For questions or requests regarding this Privacy & Cookie Policy, please contact us at:

[email protected]