FOR ELITE ATHLETES & PERFORMERS
STRENGTH & MOBILITY COACHINGÂ THAT BUILT THE FASTESTÂ SWIMMER IN HISTORY.
Cam McEvoy placed 29th at the Tokyo Olympics before working with us - after he won Olympic Gold. Amanda Lim broke the Singapore national record at 33. Every athlete who's committed for a year has set a lifetime personal best.
Built Olympic Gold · Broke World Records · Beat Lifetime Bests
WHY EFFORT STOPS PAYING OFF
YOU DON'T NEED MORE TRAINING, YOU NEED TRAINING THAT BUILDS ON ITSELF.
You're already putting in the work. The hours, multiple sessions a day, a team of experts around you. But somewhere along the way your results stopped matching your effort, and the only answer anyone gives you is to train more.
Here's what we see again and again: strength training gets squeezed in around everything else, the training volume never lets up, and fatigue hides the strength you've actually built. Without a plan where each block builds on the last, you end up working harder every season just to stay where you are.
It's not a work-ethic problem. It's a programming problem.
â "I train harder every year and my times aren't moving."
â "Strength training is thought of last in my training plan."
â "I'm not sure whether my strength training programme is truly making a diffference "
â "Being tired all the time is normal, I assume that's what it takes."
â "Everyone's telling me my best years are behind me."
â Strength you never get to see. Fatigue hides the strength you've already built, in training and on competition day.
â Seasons that don't add up. If each season starts from scratch, years of work never stack into something bigger.
â Strength treated as an extra. When it's the first thing cut from a busy schedule, it never gets the chance to make a difference.
WHAT IT'S COSTING YOU
YOUR CAREER IS COUNTED IN SEASONS, SO EVERY ONE OF THEM NEEDS TO COUNT.
An athletic career is measured in seasons, not years. When strength is an afterthought and every season starts from scratch, years of hard work never add up to what they should, and the narrative that you've peaked gets harder to break.
ATHLETE SPOTLIGHT
Cameron McEvoy
Swimming | đ„ Olympic Champion & Fastest Swimmer in History
Cam came to us willing to question everything.
He quit swimming after placing 29th at the Tokyo 2021 Olympics and was widely regarded as a "failed" athlete. Cam hired Matt at the start of his comeback in 2023, one that earned him his first:
đ„Â World Championship (2023)
đ„Â Olympic Gold (2024)
đ„ World Record (2026) - previously unbeaten for 16 years
đ„ Commonwealth Games Gold (2026)
50m in 20.88s made Cameron McEvoy the fastest swimmer in history.
"There aren't too many people like Matt in this world who have the eye, the experience and the problem solving skills in human movement. Matt was an integral part of this entire journey for me in the lead up to both my world championship title and Olympic title."
THE PERFORMANCE PROJECT METHOD
We begin with the result you want most and build the journey to reach it.
A science-backed system, built on a deep understanding of physiology and sports science, shaped by how your body actually responds.
01
Set the target.
We start with the one result that matters most to you: the race, the competition, the performance. Everything else is planned around it.
02
Plan backwards.
 From that date, we build your season in reverse, block by block. Each block develops something the next one depends on, and strength training gets the same intent as your sport training, so by competition day every phase has added up to the result you're aiming for.
03
Adjust to you.
The science gives us the plan and your experience tells us how it's working. We check in regularly on how you're feeling, moving, and performing, and adjust the plan to fit you, not the other way around.
WHO WE WORK WITH
This isn't for everyone - and that's the point.
 This is for the person who is already in the top 0.1% of what they do and wants to take it even further.
This is for you if...
âïž You're already performing at a world class level and want to peak exactly at the right moment.
âïžÂ You approach your performance the way a professional does: with seriousness and standards most athletes around you don't share.
âïž You have ambitions to achieve the highest level in your field.
âïž You think critically about your own performance and want a coaching team that does the same.
âïž You're ready to treat strength as part of your sport, not an extra.
This isn't for you if...
â You are not yet competing or performing at an elite level.
â You don't have a competition/performance calendar and goals attached to it.
â You want flexibility work only - the Mobility & Flexibility Toolkit is a better fit for that.
â You want to be handed a programme and follow it - without ever questioning why.
â You see strength training as something to fit in when there's time.
ATHLETE SPOTLIGHT
Gui Ribeiro
Surfing | đ National & European Champion + Challenger Series Surfer
Gui needed a training system that could work around the unpredictability of a surf season - travel, conditions, competition windows. We built it around his calendar and peaked him at the right moments.
"On this journey, I feel like I've learned not just about flexibility, but about the human side of it too - and the mechanics of my own body. It's something I never expected would become such a main priority."
ATHLETE SPOTLIGHT
Amanda Lim
Swimming | đ Fastest Swimmer in South East Asia & Singapore National Record
 Amanda broke the Singapore national record at a point in her career when most people would have written her off. That didn't happen by accident. It happened because we built a system that accounted for every variable in her season and refused to accept the narrative that her best years were behind her.
"My dream team. Iâm so blessed to have met you guys.
Thank you for believing in a vision bigger than any one race. Thank you for having the courage to do things differently. Thank you for helping me see performance through a completely new lens."
ATHLETE SPOTLIGHT
Andry Strong
Calisthenics | Calisthenics Coach & Athlete
 Andry came to us with one specific problem - his flexibility.Â
"If you have any issues or struggles in your body, Matt will find a way to fix it. He has such deep knowledge of every part of the body, and he understands that everyone is different - with their own uniqueness and struggles. Being able to find that special, tailored approach for each person really shows the depth of his expertise."Â
WORLDWIDE ONLINE COACHING
Cam went from 29th in Tokyo to Olympicđ„with coaching done almost entirely online.
 This is online strength & mobility coaching - and that's not a limitation, it's the point.Â
Because this isn't about someone counting your reps in the gym. It's about knowing exactly what your body needs at each point in your season, and building your training around it.
Cam won Olympic gold having met Matt in person only twice. Amanda broke the Singapore national record after meeting once.
Every program is built around your competition calendar, your season, and your real life, because every athlete's situation is different.
Â
What's included:
âïž Individualised strength & mobility program
âïž Competition calendar mapping
âïž Coaching calls
âïž Movement analysis of your sportÂ
âïž Program adjustments throughout the season
MEET YOUR COACH
Matt built his coaching by questioning the training models most of sport still relies on.
"I'm most known online for flexibility - but honestly, I consider myself as more of an expert in strength and performance programming. Flexibility research is about 15 years behind strength training, which means to actually become an expert in flexibility, I had to be an expert in the models behind strength first.
This created a unique skill set in understanding how to combine strength and mobility training. My personal love for complex motor skills (one arm handstands, acrobatics, and more) created an understanding of programming strength & mobility for sport that set my career." - Matt Smith, Performance Coach
01 Pioneered strength and flexibility like nobody else had
By understanding the strength model Matt was able to build out the model for how flexibility training actually works - before the research caught up.
02 Applied the science to learning complex patterns
One arm pullups, all splits, high-level acrobatic skills & more. Matt nerded out in order to walk the walk himself.
03 Proved the concepts inside elite sport
Matt is now hired by Olympic champions, record holders, elite teams & more across a broad range of sports & performance disciplines.
"Our coaching calls felt like two mad scientists pulling apart the rulebook."Â
- Cam McEvoy, physics PhD & fastest swimmer in history
Ready to redefine what your sport thinks is possible?
We work with a small number of athletes at any given time, because world-class coaching requires genuine attention to detail.
Spots open rarely, because our athletes stay for years. We've just expanded capacity, so four are available.
Spots available:
4
01
Fill out the form
Tell us about your sport, your competition calendar and what you've tried before.
02
We review it
We read every application - and if we think we can make a real difference to your performance.
03
We reach out
No obligation - just a conversation about whether this is a good fit for both sides.
Not quite there yet,Â
or is flexibility holding you back?
If youâre not already world-class at what you do, the Mobility & Flexibility Toolkit might be the right place to start:
- Built on the same methodology we use for Olympic Gold
- Direct access to the same coaching team
- For a lot of our athletes, flexibility is where the transformation begins
